Quick Learning 4 - Leveraging Intellectual Assets
Intellectual property is only part of the story.
Intellectual Assets comprise abilities, information, and know-how.
Intellectual Assets often enable a business to do what it does competitively.
Intellectual Assets can often be used to accelerate business growth, generate revenue, or create new business opportunities.
Most business do not know what their Intellectual Assets are, so their potential lies dormant.
Unlike Intellectual Property there is no real protection process for Intellectual Assets.
Businesses must take good practice steps to maintain the security of their Intellectual Assets.
Failing to secure your Intellectual Assets could quickly provide competitors with an advantage which could severely affect the viability of your firm. Most firms possess information which they would not want competitors to get hold of.
If Intellectual Property represents the core of what your business is built on, Intellectual Assets are what enable you to do it better than your competitors.
Identifying your Intellectual Assets is a first step in determining the true resources and capabilities of your business.
Intellectual property is only part of the story.
Intellectual Assets comprise abilities, information, and know-how.
Intellectual Assets often enable a business to do what it does competitively.
Intellectual Assets can often be used to accelerate business growth, generate revenue, or create new business opportunities.
Most business do not know what their Intellectual Assets are, so their potential lies dormant.
Unlike Intellectual Property there is no real protection process for Intellectual Assets.
Businesses must take good practice steps to maintain the security of their Intellectual Assets.
Failing to secure your Intellectual Assets could quickly provide competitors with an advantage which could severely affect the viability of your firm. Most firms possess information which they would not want competitors to get hold of.
If Intellectual Property represents the core of what your business is built on, Intellectual Assets are what enable you to do it better than your competitors.
Identifying your Intellectual Assets is a first step in determining the true resources and capabilities of your business.