RIGHTPAT- IPRIMA PATENT ATTORNEYS
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Capturing Reputation & Goodwill

Intellectual Property can capture increased value in your reputation and goodwill, arising from good business practice and appropriate use of your Intellectual Property portfolio  This is an added bonus to business – to have appreciating assets independent of income earned from the business.

A common failing of businesses is not to make the connection between their reputation and goodwill, and their trade marks (or brands).  Almost invariably if something has a good – or bad – reputation, it is associated with some identifying feature.  How else do you tell your friends, or employees to buy one product or use one service over another?

Trade Marks are the features which identify the products and services of one business from another.  It might be the name on the product or above the door.  It might be the style or shape of packaging.  Colour is often used – many courier firms have distinctive colour combinations on their fleets and packages.  Regardless of the form the trade mark takes, it is the trade mark with which any reputation becomes associated. 

Protecting your trade marks by registration is your way of ensuring correct title and ownership of your trade mark.  This is only effective when your trade mark is registered on the Trade Marks Register.   


Owning the registered trade mark is a means to owning the associated goodwill and reputation.

Registration on the Companies or ABN Register confers no right of ownership, nor right of use, of a trade mark – a common mistake of many businesses who believe their trade marks to be protected by the incorporation of their company.  Only trade mark registration provides you with clear legal rights to the trademark itself.


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Information on this site should never be substituted for professional advice
  • Home
    • News & Articles >
      • McLaren Tech
  • Contact
    • About us
  • Why use IP?
    • IP is a Business Tool
    • Key Benefits of IP
    • IP is Useful
    • IP has Value >
      • Intellectual Capital
      • Intellectual Capital - You've Already Got It
      • Intellectual Assets (IA)
      • IC - Put It to Work
      • Step it Up a Level
      • Goodwill
    • Registered IP Process >
      • Patent Process
  • What is IP?
    • The Invention
    • The Industrial Design
    • The Artistic Work
    • The Trade Mark
    • Get-up & Trade Dress
    • Urban Myths
  • Protecting IP
    • Protecting IP
    • Patents >
      • Novelty >
        • Disclosure
      • Inventiveness
      • Patentability
      • Specification
      • Patent Claims >
        • Reading claims
      • Patent Filing Process >
        • Priority Date
        • Provisional Spec
        • Overseas appln >
          • International PCT
        • Complete Spec
        • Examination
        • Opposition
        • Grant
    • Reg Designs
    • Copyright
    • Trade Marks
  • Resources
    • IP enables ... >
      • Transfer & Assignment
      • Licensing
      • Franchising
      • Partnerships
      • Venture Capital
      • Market Lead In
      • Easing in Products
      • Sideways expansion
      • Overseas expansion
    • Traps for the Unwary >
      • Commissioning
      • Confidentiality Agrmt
      • Unregistered TMs
      • Freedom to Operate
      • Employees
    • Exporting
    • Complementary TM
    • Conflicting Values
    • Conflicting Co-brands
    • Infringement
  • Coming...
    • Services we Provide
    • Protecting IA
    • Searching >
      • Prior Art