Capturing Reputation & Goodwill
Intellectual Property can capture increased value in your reputation and goodwill, arising from good business practice and appropriate use of your Intellectual Property portfolio This is an added bonus to business – to have appreciating assets independent of income earned from the business.
A common failing of businesses is not to make the connection between their reputation and goodwill, and their trade marks (or brands). Almost invariably if something has a good – or bad – reputation, it is associated with some identifying feature. How else do you tell your friends, or employees to buy one product or use one service over another?
Trade Marks are the features which identify the products and services of one business from another. It might be the name on the product or above the door. It might be the style or shape of packaging. Colour is often used – many courier firms have distinctive colour combinations on their fleets and packages. Regardless of the form the trade mark takes, it is the trade mark with which any reputation becomes associated.
Protecting your trade marks by registration is your way of ensuring correct title and ownership of your trade mark. This is only effective when your trade mark is registered on the Trade Marks Register.
Intellectual Property can capture increased value in your reputation and goodwill, arising from good business practice and appropriate use of your Intellectual Property portfolio This is an added bonus to business – to have appreciating assets independent of income earned from the business.
A common failing of businesses is not to make the connection between their reputation and goodwill, and their trade marks (or brands). Almost invariably if something has a good – or bad – reputation, it is associated with some identifying feature. How else do you tell your friends, or employees to buy one product or use one service over another?
Trade Marks are the features which identify the products and services of one business from another. It might be the name on the product or above the door. It might be the style or shape of packaging. Colour is often used – many courier firms have distinctive colour combinations on their fleets and packages. Regardless of the form the trade mark takes, it is the trade mark with which any reputation becomes associated.
Protecting your trade marks by registration is your way of ensuring correct title and ownership of your trade mark. This is only effective when your trade mark is registered on the Trade Marks Register.
Owning the registered trade mark is a means to owning the associated goodwill and reputation.
Registration on the Companies or ABN Register confers no right of ownership, nor right of use, of a trade mark – a common mistake of many businesses who believe their trade marks to be protected by the incorporation of their company. Only trade mark registration provides you with clear legal rights to the trademark itself.
Registration on the Companies or ABN Register confers no right of ownership, nor right of use, of a trade mark – a common mistake of many businesses who believe their trade marks to be protected by the incorporation of their company. Only trade mark registration provides you with clear legal rights to the trademark itself.
