Why Should I Use Intellectual Property?
The world is forever changing. If you're in business, or want to be, the market and competitors are always changing. Everyone is looking for an edge, and usually that edge comes in the form of innovation. New products, new ideas, new techniques, new skills and approaches. But it's not an edge when everyone else has it. Most innovations fall in the realm of Intellectual Capital - i.e. Intellectual Property and Intellectual Assets. Fortunately there are laws and procedures which can help you protect these, and turn your innovations into business tools. |
At Rightpat Patent Attorneys we turn ideas and innovations into business tools
Have you wondered how some businesses create whole new enterprises are based on ideas? The next thing you hear some other company has bought the rights to that idea, or to that arm of the business, and everyone is wealthy. Ever wondered how particular burger manufacturers remains some of the world's largest enterprises, and maintain a competitive edge against the competition? It's only burgers. Anyone can make and sell burgers. The guy on the corner sells burgers. When certain large corporates were facing financial difficulties, revenue was produced from the sale of resources they had within the company. Not equipment or product. Skills, methods, and ideas that had been sitting on the shelf. These strategies are still used very successfully. Why do some comparable companies work as hard as each other, but one seems much more successful? It's not just luck. One company is just more in touch with their intellectual resources and protects and uses them to better advantage. |
In each case the key is Intellectual Property and Intellectual Assets. These are valuable resources which often go unrecognised, and often don't show up on the accountant's spreadsheet.
However these are often amongst the most valuable assets of any business, and one of the few assets which appreciate in value.
Successful businesses take steps to identify the intellectual resources, and develop IP strategies - coupled with their business strategies - to exploit them. Realisable advantages to the business may include financial gains, advances in strategic market positioning, and the ability to forge relationships with other businesses to open new markets or get things moving.
Big or small, the same principles work for everyone.
However these are often amongst the most valuable assets of any business, and one of the few assets which appreciate in value.
Successful businesses take steps to identify the intellectual resources, and develop IP strategies - coupled with their business strategies - to exploit them. Realisable advantages to the business may include financial gains, advances in strategic market positioning, and the ability to forge relationships with other businesses to open new markets or get things moving.
Big or small, the same principles work for everyone.