Intellectual Capital - You've Already Got It!
The good news is, if you're in business you already have Intellectual Capital. What we want to do is help make it work for you.
So what is this Intellectual Capital?
Simply it is the combination of your Intellectual Property (formal and registered rights), and your Intellectual Assets.
Most businesses who are up and trading will have some Intellectual Property rights. At the least these may be unregistered legal rights such as copyright and common law rights to brands. Others may have filed for patents, registered trade marks, and registered designs.
Intellectual Property rights are powerful tools and are usually part of a strategy to get the business going places.
All businesses will have Intellectual Assets, which are what helps your business do what it does and compete successfully.
Unfortunately Intellectual Assets are amongst the least recognised assets of a business. It is common for these assets to be lost because the business isn't aware of them, or know their true value and worth.
Perhaps the biggest crime is that businesses overlook the opportunities that these Intellectual Assets provide to grow their business and develop wealth. Often they look for external solutions when, in fact, the building blocks lie within the business.
The smart business is aware of their Intellectual Capital and uses it as a tool to help accomplish their objectives.
The good news is, if you're in business you already have Intellectual Capital. What we want to do is help make it work for you.
So what is this Intellectual Capital?
Simply it is the combination of your Intellectual Property (formal and registered rights), and your Intellectual Assets.
Most businesses who are up and trading will have some Intellectual Property rights. At the least these may be unregistered legal rights such as copyright and common law rights to brands. Others may have filed for patents, registered trade marks, and registered designs.
Intellectual Property rights are powerful tools and are usually part of a strategy to get the business going places.
All businesses will have Intellectual Assets, which are what helps your business do what it does and compete successfully.
Unfortunately Intellectual Assets are amongst the least recognised assets of a business. It is common for these assets to be lost because the business isn't aware of them, or know their true value and worth.
Perhaps the biggest crime is that businesses overlook the opportunities that these Intellectual Assets provide to grow their business and develop wealth. Often they look for external solutions when, in fact, the building blocks lie within the business.
The smart business is aware of their Intellectual Capital and uses it as a tool to help accomplish their objectives.
