What's with all these Quotes in the Header Pictures?
You may have noticed that a lot of our pages have strange or quirky quotes in the header. There is a reason for this, based on educational principles. The same principles are behind why Urban Myths tend to stick.
We are dealing with quite a complex field, and with a lot of detail. I have spent over two decades learning this stuff, and every day I learn more. And then I have to translate this into how it is useful to business.
Intellectual Property and Assets are business tools. As a business you really need to be familiar with them. Occasionally you will have specific questions, and most answers can be found in the detail of this website.
But sometimes there is just a key concept you really need to know. And we'd like it to stick in your mind where it can pop up later when you need it.
So yes, we've written pages about Intellectual Assets. Which you will probably forget straight away.
But if we say -
Intellectual Assets are just like your Grandma's Secret recipe
it's going to stick. And you'll remember a key concept. And then go back to the page when you actually really need more information.
So yes, we're going to fill your mind up with sticky stuff.
But it might just give you the business advantage you need.
You may have noticed that a lot of our pages have strange or quirky quotes in the header. There is a reason for this, based on educational principles. The same principles are behind why Urban Myths tend to stick.
We are dealing with quite a complex field, and with a lot of detail. I have spent over two decades learning this stuff, and every day I learn more. And then I have to translate this into how it is useful to business.
Intellectual Property and Assets are business tools. As a business you really need to be familiar with them. Occasionally you will have specific questions, and most answers can be found in the detail of this website.
But sometimes there is just a key concept you really need to know. And we'd like it to stick in your mind where it can pop up later when you need it.
So yes, we've written pages about Intellectual Assets. Which you will probably forget straight away.
But if we say -
Intellectual Assets are just like your Grandma's Secret recipe
it's going to stick. And you'll remember a key concept. And then go back to the page when you actually really need more information.
So yes, we're going to fill your mind up with sticky stuff.
But it might just give you the business advantage you need.
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For those who wish to learn more about this principle, we can recommend
MADE TO STICK by Chip & Dan Heath ISBN 978-0099505693 |
