RIGHTPAT- IPRIMA PATENT ATTORNEYS
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What's with all these Quotes in the Header Pictures?

You may have noticed that a lot of our pages have strange or quirky quotes in the header.  There is a reason for this, based on educational principles.  The same principles are behind why Urban Myths tend to stick.

We are dealing with quite a complex field, and with a lot of detail.  I have spent over two decades learning this stuff, and every day I learn more.  And then I have to translate this into how it is useful to business.

Intellectual Property and Assets are business tools.  As a business you really need to be familiar with them.  Occasionally you will have specific questions, and most answers can be found in the detail of this website.

But sometimes there is just a key concept you really need to know.  And we'd like it to stick in your mind where it can pop up later when you need it.

So yes, we've written pages about Intellectual Assets.  Which you will probably forget straight away.

But if we say -

Intellectual Assets are just like your Grandma's Secret recipe

it's going to stick.  And you'll remember a key concept.  And then go back to the page when you actually really need more information.

So yes, we're going to fill your mind up with sticky stuff.

But it might just give you the business advantage you need.



Picture
For those who wish to learn more about this principle, we can recommend
MADE TO STICK 
by Chip & Dan Heath
ISBN 978-0099505693
Picture
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Information on this site should never be substituted for professional advice
  • Home
    • News & Articles >
      • McLaren Tech
  • Contact
    • About us
  • Why use IP?
    • IP is a Business Tool
    • Key Benefits of IP
    • IP is Useful
    • IP has Value >
      • Intellectual Capital
      • Intellectual Capital - You've Already Got It
      • Intellectual Assets (IA)
      • IC - Put It to Work
      • Step it Up a Level
      • Goodwill
    • Registered IP Process >
      • Patent Process
  • What is IP?
    • The Invention
    • The Industrial Design
    • The Artistic Work
    • The Trade Mark
    • Get-up & Trade Dress
    • Urban Myths
  • Protecting IP
    • Protecting IP
    • Patents >
      • Novelty >
        • Disclosure
      • Inventiveness
      • Patentability
      • Specification
      • Patent Claims >
        • Reading claims
      • Patent Filing Process >
        • Priority Date
        • Provisional Spec
        • Overseas appln >
          • International PCT
        • Complete Spec
        • Examination
        • Opposition
        • Grant
    • Reg Designs
    • Copyright
    • Trade Marks
  • Resources
    • IP enables ... >
      • Transfer & Assignment
      • Licensing
      • Franchising
      • Partnerships
      • Venture Capital
      • Market Lead In
      • Easing in Products
      • Sideways expansion
      • Overseas expansion
    • Traps for the Unwary >
      • Commissioning
      • Confidentiality Agrmt
      • Unregistered TMs
      • Freedom to Operate
      • Employees
    • Exporting
    • Complementary TM
    • Conflicting Values
    • Conflicting Co-brands
    • Infringement
  • Coming...
    • Services we Provide
    • Protecting IA
    • Searching >
      • Prior Art